How Thoughtfull Works

  1. Step 1

    Discover great gifts, including custom subscriptions, virtual events, and more.

  2. Step 2

    Send it to yourself or add your recipient’s email and a custom message at checkout.

  3. Step 3

    Send your gift instantly or schedule it to be delivered at a specific date and time.

  4. Step 4

    Your recipient will receive an email with redemption details.

Get Started


What is Thoughtfull? is Canada’s leading destination for memorable gifts that deliver digitally via e-mail. Need a last-minute gift? Looking to treat yourself? Thoughtfull has you covered with its marketplace of local products, experiences and subscriptions that can be sent within seconds.

What is digital delivery?

When you purchase a gift from Thoughtfull, the gift is sent via email, and includes: Your gift message, information about the gift, as well as instructions on how to redeem the gift. You can choose to send it to yourself, or directly to your gift recipient’s email.

When you’re sending a gift to a recipient, you can select if you would like it delivered instantly, or if you’d like it to be scheduled to be delivered at a specific date and time.

To digitally deliver a gift to a recipient, you will have to provide the recipient’s email address (don’t forget to double check the spelling!), as well as a personalized gift note.

If the gift includes a physical shipment, the recipient will be guided through a redemption path, so they are able to redeem it when they want, and have it delivered to the address they want it delivered to.

Digital delivery makes it easy for you (as the gift buyer) to send a gift right up to the very last minute. It also makes it really convenient for the recipient to be able to redeem or experience their gift whenever, and wherever they choose!

Does Thoughtfull have corporate gifting, or the ability to facilitate bulk orders?

Yes! We have a large assortment of gift boxes, subscriptions, and experiences, at a wide variety of price points, which can make great gifts for coworkers, employees, or clients.

If you’re interested in placing a corporate order, or getting more information about corporate gifting, please contact us at, to provide us with more information on what you’re looking for (e.g. the occasion, and the approximate number of people you’re looking to send gifts to) and we can work with you to provide unique and thoughtful(l) gifts that are perfect for you and your needs!

Shipping and Return Policies

Since we are a marketplace, each merchant sets their own shipping parameters, as well as their own refund and exchange policy, both of which you can find on each item’s product page.

If there is an issue with your order, please don’t hesitate to contact Thoughtfull’s customer service at

How is Thoughtfull related to Indigo?

Thoughtfull is a creation of Indigo. We utilize Indigo’s deep knowledge of what customers want – gained from over 20 years of retail experience – to craft the perfect gifting experience. The Thoughtfull platform exists only online (At, independently of its parent company.