Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories

1 septembre 2017|
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories de Richard Myers
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Couverture rigide
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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business. Responsible for generating some of the most memorable and groundbreaking advertising of the last 50 years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world’s most successful companies. For the first time, the extraordinary story of Saatchi & Saatchi’s meteoric rise is told by those instrumental in its success—creatives, account handlers, PAs, and directors—each with their own fascinating stories to tell.
Richard Myers, Simon Goode, and Nick Darke are retired directors of Saatchi & Saatchi. Between them, they clocked up around 100 years with the company.
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Titre :Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
Format :Couverture rigide
Dimensions de l'article :208 pages, 9 X 6 X 1 po
Dimensions à l'expédition :208 pages, 9 X 6 X 1 po
Publié le :1 septembre 2017
Publié par :MICHAEL O'MARA
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781782436584

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