E-commerce 2019: Business, Technology And Society

31 janvier 2019|
E-commerce 2019: Business, Technology And Society de Kenneth Laudon
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For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,  E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
Kenneth C. Laudon is a professor of information systems at New York University’s Stern School of Business. He holds a BA in economics from Stanford University and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also w...
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Titre :E-commerce 2019: Business, Technology And Society
Format :Couverture rigide
Dimensions de l'article :912 pages, 10.25 X 8.25 X 1.3 po
Dimensions à l'expédition :912 pages, 10.25 X 8.25 X 1.3 po
Publié le :31 janvier 2019
Publié par :Pearson Education
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9780134998459

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