Entrepreneurship And Small Business: Start-up, Growth And Maturity

dePaul Burns

|anglais
18 mars 2016|
Entrepreneurship And Small Business: Start-up, Growth And Maturity de Paul Burns
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description

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author''s engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate business or management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses. New to this Edition: - Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia - First-hand, detailed stories from real-life entrepreneurs in brand new video interviews integrated throughout the text - Increased and integrated coverage of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship
Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty...
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Titre :Entrepreneurship And Small Business: Start-up, Growth And Maturity
Format :Couverture souple
Dimensions de l'article :584 pages, 10.87 X 8.5 X 0.85 po
Dimensions à l'expédition :584 pages, 10.87 X 8.5 X 0.85 po
Publié le :18 mars 2016
Publié par :Red Globe Press
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781137430359

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