Guerrilla Marketing For Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits

1 avril 2007|
Guerrilla Marketing For Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits de Jay Conrad Levinson
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With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees; How to write a powerful,7-step marketing plan and prepare a successful marketing attack. How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. How to understand their role as a franchisee when it comes to their own local store marketing. How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.
He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.
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Titre :Guerrilla Marketing For Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits
Format :Couverture souple
Dimensions de l'article :255 pages, 9.03 X 5.97 X 0.67 po
Dimensions à l'expédition :255 pages, 9.03 X 5.97 X 0.67 po
Publié le :1 avril 2007
Publié par :Morgan James Publishing
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781600370250

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