In Search Of The Wild Tofurky: How A Business Misfit Pioneered Plant-based Foods Before They Were Cool

deSeth Tibbott

|anglais
7 avril 2020|
In Search Of The Wild Tofurky: How A Business Misfit Pioneered Plant-based Foods Before They Were Cool de Seth Tibbott
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From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out.

Success doesn't happen overnight. Except for Seth Tibbott, to whom it does-but only after fifteen years of intrepid failure.In Search of the Wild Tofurkytells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.

Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product-tempeh-he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.

Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices.In Search of the Wild Tofurkyproves that a good idea can change the worldandmake money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.

Seth Tibbottis Tofurky's Founder, Chairman, and CEO of thirty-five years. He's no former Wharton whizz kid or stock junky; in fact, he was an idealistic hippie with no business acumen living in a treehouse when he conceived the idea of bringing healthy, eco-friendly, tasty protein to the world. Nearly forty years later, using his uncon...
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Titre :In Search Of The Wild Tofurky: How A Business Misfit Pioneered Plant-based Foods Before They Were C...Format :Couverture rigideDimensions de l'article :256 pages, 9 X 6 X 0.98 poDimensions à l'expédition :256 pages, 9 X 6 X 0.98 poPublié le :7 avril 2020Publié par :Diversion BooksLangue :anglais

Les ISBN ci-dessous sont associés à ce titre :

ISBN - 10 :1635766532

ISBN - 13 :9781635766530

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