Marketing Financial Services

18 août 2016|
Marketing Financial Services de Mike Wright
212,95 $
Couverture rigide
Obtenez 1 065 points privilègeᴹᴰ
Acheter en ligne
Livraison à une adresse
En rupture de stock en ligne.
Cueillette en magasin
Pour savoir si la cueillette en magasin est offerte,
Trouver en magasin
Non vendu en magasin
Les prix et les offres peuvent différer de ceux en magasin

description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, ''Marketing Financial Services'' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David L...
Loading
Titre :Marketing Financial Services
Format :Couverture rigide
Dimensions de l'article :420 pages, 9.69 X 7.5 X 0 po
Dimensions à l'expédition :420 pages, 9.69 X 7.5 X 0 po
Publié le :18 août 2016
Publié par :Routledge
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781138150034

Consulté récemment
|