Marketing That Matters: 10 Practices to Profit Your Business and Change the World

15 octobre 2006|
Marketing That Matters: 10 Practices to Profit Your Business and Change the World de Chip Conley
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description

Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
Chip Conley is founder and CEO of Joie de Vivre Hospitality, Northern California’s largest hotelier. Chip has won numerous awards, including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Exp...
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Titre :Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Format :Couverture souple
Dimensions de l'article :216 pages, 8.5 X 5.56 X 0.6 po
Dimensions à l'expédition :216 pages, 8.5 X 5.56 X 0.6 po
Publié le :15 octobre 2006
Publié par :Berrett-Koehler Publishers
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781576753835

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