New Venture Creation: A Framework For Entrepreneurial Start-ups

dePaul Burns

28 février 2018|
New Venture Creation: A Framework For Entrepreneurial Start-ups de Paul Burns
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If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovativeNew Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. New to this Edition: - Thought-provoking video interviews with author Paul Burns examine key questions - Video and audio cases provide an insight into life as an entrepreneur - A fictional running case study offers insight on thematic concepts as applied to one example - A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives - A new Workbook design, with space for students to write their answers and ideas - Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow - An interactive ebook version of the text available for purchase Accompanying online resources for this title can be found at These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
PAUL BURNS is Emeritus Professor of Entrepreneurship at the University of Bedfordshire Business School, UK, where he previously held the posts of Pro Vice Chancellor and Dean of the Business School. Over his 40-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight ...
Titre :New Venture Creation: A Framework For Entrepreneurial Start-ups
Format :Couverture souple
Dimensions de l'article :528 pages, 10.24 X 7.6 X 1 po
Dimensions à l'expédition :528 pages, 10.24 X 7.6 X 1 po
Publié le :28 février 2018
Publié par :Red Globe Press
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781352000504

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