Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

deReed K. Holden, Mark R. BurtonLu parCheryl Tan

|anglais
1 juillet 2014|
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table de Reed K. Holden
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Livre audio (CD)
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description

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keyn...
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Titre :Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Format :Livre audio (CD)
Dimensions de l'article :6.75 X 5.25 X 0.5 po
Dimensions à l'expédition :6.75 X 5.25 X 0.5 po
Publié le :1 juillet 2014
Publié par :Brilliance Audio
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781480590229

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