Peak: How Great Companies Get Their Mojo from Maslow

deChip ConleyPréface deTony Hsieh

21 septembre 2007|
Peak: How Great Companies Get Their Mojo from Maslow de Chip Conley
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After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

Foreword ix Preface to the Updated Edition xi Preface xiii PART ONE: MASLOW AND ME 1 1 Toward a Psychology of Business 3 2 Karmic Capitalism 17 3 The Relationship Truths 33 PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 45 4 Creating Base Motivation 47 5 Creating Loyalty 64 6 Creating Inspiration 81 PART THREE: RELATIONSHIP TRUT...
Titre :Peak: How Great Companies Get Their Mojo from Maslow
Format :Couverture rigide
Dimensions de l'article :288 pages, 9 X 6.3 X 1.4 po
Dimensions à l'expédition :288 pages, 9 X 6.3 X 1.4 po
Publié le :21 septembre 2007
Publié par :Wiley
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9780787988616

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