Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

deSeth Godin

|anglais
6 mai 1999|
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers de Seth Godin
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description

There is nothing more annoying than a commercial that interrupts your favourite television show, or a telemarketing phone call that interrupts your dinner. Seth Godin calls these annoying experiences interruption marketing and shows readers alternatives to this primitive method. Permission Marketing shows how to offer consumers incentives to voluntarily accept advertising. So what are you waiting for? Gain the competitive advantage your business needs with this new strategy.
CONTENTSForeword by Don PeppersIntroductionONE The Marketing Crisis That Money Won't SolveTWO Permission Marketing -- The Way to Make Advertising Work AgainTHREE The Evolution of Mass AdvertisingFOUR Getting Started -- Focus on Share of Customer, Not Market ShareFIVE How Frequency Builds Trust and Permission Facilitates FrequencySIX Th...
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Titre :Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Format :Couverture rigide
Dimensions de l'article :256 pages, 7.5 X 5.5 X 0.9 po
Dimensions à l'expédition :256 pages, 7.5 X 5.5 X 0.9 po
Publié le :6 mai 1999
Publié par :Simon & Schuster
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9780684856360

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