Social Media Success For Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

deClaire Diaz-ortizPréface deDonald MillerLu parJacque Dorman

|anglais
22 octobre 2019|
Social Media Success For Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits de Claire Diaz-ortiz
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description

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc.

Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand:

  • Story
  • How
  • Audience
  • Reach
  • Excellence

Social Media Success for Every Brand doesn''t require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization''s brand and revenues.

Claire Diaz-Ortiz is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform.Donald Miller is a speaker, founder of The Mentoring Project, and author of A Million Miles in a Thousand Years, Blue Like Jaz...
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Titre :Social Media Success For Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits
Format :Livre audio (CD)
Dimensions de l'article :6.75 X 5.25 X 0.5 po
Dimensions à l'expédition :6.75 X 5.25 X 0.5 po
Publié le :22 octobre 2019
Publié par :HarperCollins Focus
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781799709824

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