The Brand Gap: Revised Edition

deMarty Neumeier

|anglais
4 août 2005|
The Brand Gap: Revised Edition de Marty Neumeier
37,49 $
Couverture souple
Obtenez 187 points privilègeᴹᴰ
Acheter en ligne
Livraison à une adresse
Expédition gratuite pour les commandes d’au moins 35 $
Cueillette en magasin
Pour savoir si la cueillette en magasin est offerte,
Trouver en magasin
Non vendu en magasin
Les prix et les offres peuvent différer de ceux en magasin

description

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COM...
Loading
Titre :The Brand Gap: Revised Edition
Format :Couverture souple
Dimensions de l'article :208 pages, 8 X 5.3 X 0.5 po
Dimensions à l'expédition :208 pages, 8 X 5.3 X 0.5 po
Publié le :4 août 2005
Publié par :Pearson Education
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9780321348104

Consulté récemment
|