The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business

23 février 2021|
The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business de Colin Barrow
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Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition ofThe Business Plan Workbookguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been ...
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Titre :The Business Plan Workbook: A Step-by-step Guide To Creating And Developing A Successful Business
Format :Couverture rigide
Dimensions de l'article :320 pages, 9.21 X 6.14 X 0.98 po
Dimensions à l'expédition :320 pages, 9.21 X 6.14 X 0.98 po
Publié le :23 février 2021
Publié par :Kogan Page
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781789667394

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