The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably

13 novembre 2017|
The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably de Thomas T. Nagle
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description

0402

This book offers a guide to pricing analysis and strategy development. Featuring an expanded discussion of big data analytics, and new chapter on pricing in special situations, a new companion website rounds out this classic for all students of pricing.

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement.Georg Müller, Ph.D., is a Managing Director in the P...
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Titre :The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably
Format :Couverture rigide
Dimensions de l'article :332 pages, 10 X 7.06 X 0 po
Dimensions à l'expédition :332 pages, 10 X 7.06 X 0 po
Publié le :13 novembre 2017
Publié par :Routledge
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9781138737501

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