The Tipping Point: How Little Things Can Make A Big Difference

7 janvier 2002|
The Tipping Point: How Little Things Can Make A Big Difference de Malcolm Gladwell
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description

Discover Malcolm Gladwell''s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Re...
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Titre :The Tipping Point: How Little Things Can Make A Big DifferenceFormat :Couverture soupleDimensions de l'article :304 pages, 8.5 X 5.5 X 1 poDimensions à l'expédition :304 pages, 8.5 X 5.5 X 1 poPublié le :7 janvier 2002Publié par :Little, Brown And CompanyLangue :anglais

Les ISBN ci-dessous sont associés à ce titre :

ISBN - 10 :0316346624

ISBN - 13 :9780316346627

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