The Tipping Point: How Little Things Can Make a Big Difference

|anglais
1 novembre 2006|
The Tipping Point: How Little Things Can Make a Big Difference
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livre numérique Kobo

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description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Titre :The Tipping Point: How Little Things Can Make a Big DifferenceFormat :livre numérique KoboPublié le :1 novembre 2006Publié par :Little, Brown and CompanyLangue :anglais

Les ISBN ci-dessous sont associés à ce titre :

ISBN - 10 :0759574731

ISBN - 13 :9780759574731

Convient aux âges : Tous les âges

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