The Tipping Point: How Little Things Can Make a Big Difference

1 novembre 2006|
The Tipping Point: How Little Things Can Make a Big Difference de Malcolm Gladwell

description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Titre :The Tipping Point: How Little Things Can Make a Big Difference
Format :livre numérique Kobo
Publié le :1 novembre 2006
Publié par :Little, Brown and Company
Langue :anglais
Convient aux âges :Tous les âges
ISBN - 13 :9780759574731

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