American Girl®: Frequently Asked Questions


Which Indigo stores will sell American Girl products?

There are currently three specialty boutiques open in Canada: Indigo at the Yorkdale Shopping Centre in Toronto, Chapters on Rideau Street in downtown Ottawa, and Indigo Granville in Vancouver British Colombia. A fourth location at Indigo Toronto's Eaton Centre will open July 2015.
3401 Dufferin Street Unit #29
Toronto, Ontario
M6A 2T9
47 Rideau Street
Ottawa, Ontario
K1N 5W8
2505 Granville Street
Vancouver, British Columbia
V6H 3G7
220 Yonge Street
Toronto, Ontario
M5B 2H1

Can I make an appointment to visit the store?

Our stores are open to the public during regular business and do not require an invitation.

Why did you decide to partner with American Girl? Why not Maplea?

American Girl is a perfect fit with Indigo we've sold their kid's books for years, our relationship was built on storytelling, and we're proud to be their exclusive retailer as we bring the much sought after brand to Canada.

Do you think bringing a brand called “American Girl” into Canada will present any challenges for you?

We don’t believe so. The name was derived from the brand’s flagship line of historical dolls introduced nearly 30 years ago, today the brand has expanded into numerous product lines that reflect and celebrate the interests, achievements, and activities of ALL girls.

We know that American Girl’s commitment to empower and inspire is universally appealing and relevant everywhere and we’re thrilled to have this opportunity to engage and welcome even more fans to the brand.


What can I expect when I go to a store? Product assortment, services.

Visitors to Indigo’s new American Girl specialty boutiques will find an assortment of the brand’s popular doll lines, including…
  • Truly MeTM—the company’s contemporary 18-inch dolls, where a girl can select from a wide range of combinations of skin tone, eye colour, and hair colour and style to create a doll that’s just right for her.
  • Girl of the Year®, which includes an 18-inch doll, books, outfits and accessories that are launched annually and reflect the interests, activities and issues of today’s girls.
  • Bitty Baby®—a line of high-quality baby dolls available in 11 different combinations of skin tone, eye colour and hair colour, along with premium picture books, outfits, and accessories that encourage nurturing play in girls 3 and up.
  • An assortment of the company’s popular Dress Like Your Doll® clothing for girls, as well as a variety of best-selling American Girl books—will also be available.
  • Indigo’s American Girl specialty boutiques will also feature the popular Doll Hair Salon experience, where girls can treat their dolls to a new ‘do, plus free special events and programs throughout the year.

Will there be a café?

No, due to the limited size of Indigo’s American Girl specialty boutiques, a restaurant will not be included.

Will you host Birthday Parties/Private events?

No, due to the limited size of Indigo’s American Girl specialty boutiques, we will not host private events, although we will host free events throughout the year.

What is the process for making Salon appointments?

The salon will operate on a first come, first served, same-day appointment process. Appointments cannot be made over the phone or online. Customers will be able to make Salon appointments in-store only.

What services do you provide for dolls my child already has?

The specialty boutiques will have a full service Doll Hair Salon, which includes permanent ear piercing for dolls.

Are there any store events?

Our specialty boutiques will host quarterly events that reflect and build upon American Girl themes. Indigo is thrilled to be able to provide child-friendly events and programs to be slated throughout the year.

How does my family get invited?

Due to the expected popularity, events may require sign-up which can be done in-store.


Can I order from the Kiosk (ship to store, any store, ship to home), if so, starting when?

As always, all of our products are available for order on Kiosk. Click here to find a Kiosk.

Can I shop on-line, if so starting when?

No, American Girl dolls and services are not available at Customers can purchase our full assortment within our in-store specialty boutiques. Customers can purchase our assortment of American Girl books, DVDs and crafts online. Click here to shop now.

What are the shipping costs?

Qualifying purchases over $25 are eligible for free shipping to a customer’s home or customers have the option to ship free to any store.


What’s the return policy?

Our standard return policy will apply; however, as always, we seek to ensure customers are 100% satisfied with both products and experiences they purchase from us.

Can I return products I purchased by phone, American Girl stores, or from (US orders) to Indigo stores?

No, products purchased through the catalogue or at a U.S. American Girl store may only be returned using the catalogue return process or to another U.S. American Girl store.

Can I return products I purchased from Indigo stores to American Girl in the states?

No, products purchased from Indigo specialty boutiques may only be returned to an Indigo specialty boutique carrying the American Girl products, which is currently only Toronto and Vancouver.

Do my American Girl gift cards work in the store?

At this time, Indigo is not able to accept or sell American Girl gift cards.

What’s the pricing on product and pricing on services?

It is our goal that the Canadian price of products will be the comparable for Indigo customers. However prices will reflect the currency exchange. Pricing on services (hair styling and ear piercing) will mirror those prices at U.S. American Girl stores.

Are prices the same as in the US stores?

No, prices will however reasonably reflect the currency exchange and duties paid.