When the Headline Is You: An Insider's Guide to Handling the Media by Jeff AnsellWhen the Headline Is You: An Insider's Guide to Handling the Media by Jeff Ansell

When the Headline Is You: An Insider's Guide to Handling the Media

byJeff AnsellAs told byJeffrey Leeson

Hardcover | October 19, 2010

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to ...
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Title:When the Headline Is You: An Insider's Guide to Handling the MediaFormat:HardcoverDimensions:256 pages, 9.3 × 6.22 × 0.94 inPublished:October 19, 2010Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0470543949

ISBN - 13:9780470543948

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Reviews

Rated 5 out of 5 by from Must Have for Any Executive or PR Pro Jeff Ansell is a former journalist who has spent many years working with people who are or could find themselves in the spotlight. He is considered the best in the business. When the Headline is YOU should be read and referenced often not only as a how to prepare to put your best foot forward, but also as a primer in how to shift ones mindset. A must read!
Date published: 2010-11-17

Table of Contents

Foreword ix

Introduction xi

1. What Is News? 1

2. You Are the Story 27

3. How to Admit Bad News 61

4. Crafting Compelling Messages 85

5. Delivering Your Message 113

6. When the Going Gets Tough 147

7. Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221