A Good War: Mobilizing Canada For The Climate Emergency

Sales and Market Bullets

• Seth Klein has amassed over two decades of deep policy knowledge and expertise in the Canadian context, with a focus on poverty, inequality, economic security, fiscal and economic policy, and climate. He is the founder of the British Columbia Poverty Reduction Coalition and spent years overseeing the Climate Justice Project.
• This book is a tool for engaging with political parties and leaders who purport to understand the climate crisis, but whose actions to date are minimal or contradictory. He sees a disconnect between what the public is ready to hear and what political leaders are prepared to say and wants this book to close that gap.
• Klein contends that the challenge is not one of technology or policy, but political will.

Audience

• Readers of Naomi Klein
• Climate activists
• Members of the CCPA
• Supporters of the Green New Deal and politicians like Bernie Sanders, Elizabeth May, and Alexandria Ocasio-Cortez

Promotional Plans

• Review, excerpt, op-ed, and interview coverage in major Canadian dailies
• Outreach to print and online publications with a focus on current events and politics
• Author interviews on current events podcasts, radio, and television programming
• Targeted online and social media advertising campaigns
• Pitch author for events and speaking engagements