Big Enough: Building A Business That Scales With Your Lifestyle

September 15, 2020|
Big Enough: Building A Business That Scales With Your Lifestyle by Lee LeFever
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An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued - marketplace, digital product licensing, subscription services, distribution partnerships, and more - and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business - and how the science of happiness and the pursuit of values can help redefine what it means to be successful.
Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation . Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guide...
Title:Big Enough: Building A Business That Scales With Your LifestyleFormat:PaperbackProduct dimensions:176 pages, 8.5 X 5.5 X 0.45 inShipping dimensions:176 pages, 8.5 X 5.5 X 0.45 inPublished:September 15, 2020Publisher:Page Two Books, Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1989603181

ISBN - 13:9781989603185

Appropriate for ages: All ages

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