Cap In Hand: How Salary Caps Are Killing Pro Sports And Why The Free Market Could Save Them

Sales and Market Bullets

• author is active on Twitter @dowbboy and has a podcast called The Full Count on the Antica network of podcasts
• This book started as a look into the most important sports contracts ever and morphed into an examination of how they fit into a salary cap system
• Salary/contract negotiations and draft night coverage have become another highly discussed and watched event within sports enthusiasts

Audience

• Fans of sports and literature about sports
• Readers of business books with commercial appeal

Promotional Plans

• Pitch to sports publications (Sports Illustrated, ESPN The Magazine, Sportnet Magazine)
• Also pitch to business publications (Fast Company, Forbes, Bloomberg Businessweek, Fortune, R.O.B. Magazine)
• Author is a veteran of the Canadian sports broadcasting scene, having worked for CBC, CTV, TVO, The Fan 590, The Fan 960, and others. We’ll target places he’s worked in the past.
• We’ll pitch him for interviews on general interest morning shows in both Toronto and Calgary such as Your Morning, Breakfast Television (Toronto and Calgary), Global News Morning.
• Target top sports websites (such as ESPN.com, Yahoo! Sports, CBS Sports, Bleacher Report, SBNation).