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Managing Innovation In A Global And Digital World: Meeting Societal Challenges And Enhancing…

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Lead Market India: Key Elements And Corporate Perspectives For Frugal Innovations

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India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and…
Perspektiven Des Mobile Banking In Deutschland: Implikationen Auf Basis Einer Untersuchung Von…

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Die Autoren untersuchen Technologien, Funktionen, Nutzerakzeptanz und den strategischen Mehrwert von Mobile Banking. Sie zeigen in der Studie auf Basis empirischer Untersuchungen die veränderten Erfolgsfaktoren beim Einsatz von Mobile Banking als Instrument einer…
Aiming Big with Small Cars: Emergence of a Lead Market in India
Hardcover

|November 12, 2013

$121.62 online

$198.95list price

save 38%

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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the…