Cracking the Quebec Code: The 7 keys to understanding Quebecers

September 27, 2016|
Cracking the Quebec Code: The 7 keys to understanding Quebecers by Jean-Marc Léger
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Paperback
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The key to opening the hearts,  minds and wallets of Quebecers

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations?

This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference. Using a scientific approach, this book unveils the seven character traits that make Quebecers unique-not better or worse, but different.
Born in 1961, Jean-Marc Léger is an economist and president of Leger, the largest Canadian-owned polling, research and strategic marketing firm. He founded the company with his father, Marcel Léger, in 1986, under the name Léger & Léger. Under his management, Leger made five acquisitions in Canada and th...
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Title:Cracking the Quebec Code: The 7 keys to understanding Quebecers
Format:Paperback
Product dimensions:192 pages, 9 X 6 X 0.6 in
Shipping dimensions:192 pages, 9 X 6 X 0.6 in
Published:September 27, 2016
Publisher:Juniper Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9781988002361

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