Entrepreneurship: A Process Perspective

Hardcover | January 22, 2007

byRobert A. Baron, Scott A. Shane, Becky Reuber

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From generating ideas and recognizing opportunities and assembling resources to launching the new venture; building success; and harvesting the rewards, Entrepreneurship: A Process Perspective will help Canadian students master the entrepreneurial process. At each stage, the authors include examples and analyze these processes along three dimensions, examining individual, group, and societal contexts.

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From generating ideas and recognizing opportunities and assembling resources to launching the new venture; building success; and harvesting the rewards, Entrepreneurship: A Process Perspective will help Canadian students master the entrepreneurial process. At each stage, the authors include examples and analyze these processes along t...

Format:HardcoverDimensions:398 pages, 11.25 × 8.75 × 0.8 inPublished:January 22, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176103341

ISBN - 13:9780176103347

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Table of Contents

Part 11. Entrepreneurship: A Field-And An Activity2. Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition4. Essential Skills for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing With StressPart 25. Establishing an Effective Management Team6. Financing New Ventures7. Intellectual Property: Protecting Your Ideas8. Writing an Effective Business Plan: Crafting a Roadmap to SuccessPart 39. The Legal Forms and Legal Environments of New Ventures10. Marketing in a New Firm11. Strategy: Planning for Competitive Advantage12. Building the New Venture''s Human Resources: Recruiting, Motivating, and Retaining High-Performing EmployeesPart 413. When-And How-To Harvest the Rewards From Your Business