Entrepreneurship: A Process Perspective by Robert A. BaronEntrepreneurship: A Process Perspective by Robert A. Baron

Entrepreneurship: A Process Perspective

byRobert A. Baron, Scott A. Shane, Becky Reuber

Hardcover | January 22, 2007

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From generating ideas and recognizing opportunities and assembling resources to launching the new venture; building success; and harvesting the rewards, Entrepreneurship: A Process Perspective will help Canadian students master the entrepreneurial process. At each stage, the authors include examples and analyze these processes along three dimensions, examining individual, group, and societal contexts.
Title:Entrepreneurship: A Process PerspectiveFormat:HardcoverDimensions:398 pages, 11.25 × 8.75 × 0.8 inPublished:January 22, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176103341

ISBN - 13:9780176103347


Table of Contents

Part 11. Entrepreneurship: A Field-And An Activity2. Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition4. Essential Skills for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing With StressPart 25. Establishing an Effective Management Team6. Financing New Ventures7. Intellectual Property: Protecting Your Ideas8. Writing an Effective Business Plan: Crafting a Roadmap to SuccessPart 39. The Legal Forms and Legal Environments of New Ventures10. Marketing in a New Firm11. Strategy: Planning for Competitive Advantage12. Building the New Venture''s Human Resources: Recruiting, Motivating, and Retaining High-Performing EmployeesPart 413. When-And How-To Harvest the Rewards From Your Business