Final Fire: A Memoir

Sales and Market Bullets

• A meditation on impact of photography’s invention on human culture, and a reflection on the loss of friends and colleagues as well as imperiled environments.
• Michael’s work has appeared in This Magazine, Maclean’s, Reader’s Digest, Descant, and Canadian Art.
• Michael’s photos have been exhibited at the Swedish Museum of Modern Art, the National Gallery of Canada, the Portrait Gallery of Canada, and the Art Gallery of Ontario.

Audience

• Southern Ontario regional interest
• Fans of The Molly Fire
• Memoir readers
• Fans of photography

Promotional Plans

• Feature through OLA library outreach
• Target advertising using past awards as well as other photographers
• Pitch to Canadian literary review publications, i.e., Literary Review of Canada, Geist, This Magazine, The Malahat Review, The Capilano Review
• Pitch to daily newspapers across Canada for reviews, interviews, and features, i.e., Toronto Star, Globe and Mail, Ottawa Citizen, Vancouver Sun, Edmonton Journal, Montreal Gazette, etc.
• Pitch to art and photography magazines for author interviews and features, i.e., Popular Photography, Photo District News, Shutterbug, Outdoor Photographer, Canadian Geographic, etc.
• Pitch to photography blogs, i.e., NY Times Lens Blog, Wall Street Journal Photo Journal, New Yorker Photo Booth, Time LightBox, CNN Photos, etc.
• Pitch to book trade publications, i.e., Publishers Weekly, Library Journal, Kirkus Reviews, Booklist, Quill & Quire