Free Antivirus and its Market Implimentation: a Case Study of Qihoo 360 And Baidu by Yang Yiming

Free Antivirus and its Market Implimentation: a Case Study of Qihoo 360 And Baidu

byYang Yiming, Andreas Clementi, Peter Stelzhammer

Kobo ebook | November 10, 2014

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The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.
Title:Free Antivirus and its Market Implimentation: a Case Study of Qihoo 360 And BaiduFormat:Kobo ebookPublished:November 10, 2014Publisher:Books on DemandLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3735752209

ISBN - 13:9783735752208

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