Honest To Greatness: How Today's Greatest Leaders Use Brutal Honesty To Achieve Massive Success

August 11, 2020|
Honest To Greatness: How Today's Greatest Leaders Use Brutal Honesty To Achieve Massive Success by Peter Kozodoy
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In today''s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?

Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or untrustworthy.

In this environment, only thehonestwill survive.

InHonest to Greatness, serialInc. 5000entrepreneur Peter Kozodoy shows how today''s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino''s, The Ritz-Carlton, and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to: 

  • Reach, engage, and retain your best customers
  • Attract and inspire the best talent in any industry
  • Create an unbeatable culture of innovation that dominates your competitors
  • Earn your team''s respect and loyalty 
  • Unlock deep personal fulfillment by setting the “right goals

Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.

Peter Kozodoyis anInc. 5000serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared inForbes,Inc., HuffPost, PR Daily, and more. He holds a BA in ec...
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Title:Honest To Greatness: How Today's Greatest Leaders Use Brutal Honesty To Achieve Massive Success
Format:Hardcover
Product dimensions:240 pages, 9 X 6 X 0.98 in
Shipping dimensions:240 pages, 9 X 6 X 0.98 in
Published:August 11, 2020
Publisher:BenBella Books, Inc.
Language:English
Appropriate for ages:All ages
ISBN - 13:9781948836500

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