INDIVIDUTOPIA: A novel set in a neoliberal dystopia by Joss SheldonINDIVIDUTOPIA: A novel set in a neoliberal dystopia by Joss Sheldon

INDIVIDUTOPIA: A novel set in a neoliberal dystopia

byJoss Sheldon

Paperback | August 23, 2018

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Beloved friend,

The year is 2084, and that famous Margaret Thatcher quote has become a reality: There really is no such thing as society. No one speaks to anyone else. No one looks at anyone else. People don't collaborate, they only compete.

I hate to admit it, but this has had tragic consequences. Unable to satisfy their social urges, the population has fallen into a pit of depression and anxiety. Suicide has become the norm.

It all sounds rather morbid, does it not? But please don't despair, there is hope, and it comes in the form of our hero: Renee Ann Blanca. Wishing to fill the society-shaped hole in her life, our Renee does the unthinkable: She goes in search of human company! It's a radical act and an enormous challenge. But that, I suppose, is why her tale's worth recounting. It's as gripping as it is touching, and I think you're going to love it...

Your trusty narrator,


Perfect for fans of "1984" and "A Brave New World". Not so great for neoliberals...

Praise for Individutopia:

  • "Gloriously colourful" - The Canary
  • "An exciting tale" - The Dallas Sun
  • "Outstanding" - We Art Friends
  • "Riveting" - Publishers Weekly
  • "An epiphany" - The Avenger
  • "A must-read" - The Bay Net
  • "So relevant" - Medium


    Title:INDIVIDUTOPIA: A novel set in a neoliberal dystopiaFormat:PaperbackDimensions:176 pages, 9 × 6 × 0.41 inPublished:August 23, 2018Publisher:Jocelyn SheldonLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1789263581

    ISBN - 13:9781789263589


    Rated 5 out of 5 by from Thought Provoking Dystopian NOvel Individutopia is a fantastic dystopian novel that poses several thought provoking questions. Joss Sheldon does a great job at creating a dystopian world that doesn't seem too far fetched. Society is a much talked about topic as far as its impact on our lives and actions, but what if it wasn't even a thing anymore? This novel explores that very notion through a narration by Renee Ann Blanca, who was raised by robots with very little human contact until she was old enough to fend for herself which seems completely crazy, but you'll be surprised at just how close today's society comes to the one in Individutopia. Reading this book, you'll be challenged to think about how society and individualism in a brand new way.
    Date published: 2018-08-29
    Rated 5 out of 5 by from Intriguing and Captivating! I was asked to read this book and to provide an honest review. Dystopian books are not my thing. As a matter of fact, I had to look up the word dystopian after reading some of the reviews. However, if a book is well written and intrigues me within the first chapter or so, I will continue to read on. Joss Sheldon is a great Author. His books intrigue you at first and then you just have to read on. I finished the book in a couple of days, and up until the ending, I loved it. But not from a "dystopian" point of view. I admired how Joss was able to convey the feelings of his main character in such a realistic manner. I kept telling my husband that "this author either has anxiety issues or lives with someone who does", because all the self talk she does to herself via her alter egos is dead on balls accurate. I'm not going to tell you the story plot. You can read that on the front cover, so to speak. I am going to recommend this book because you get sucked in, you feel real emotions for the main character, there are some funny parts (i.e. the meeting at the tree) some wacky parts, and some parts that clearly make you say "YUCK". And as I said above, I didn't like the ending. And I had a very hard time coming to terms with giving five stars for a book where I didn't like the ending. But I can say that about hundreds of books I have read and movies I have seen - and it didn't stop me from recommending it to someone else. I simply wanted it to end differently. So try it. I think you will like it. A LOT.
    Date published: 2018-08-24
    Rated 3 out of 5 by from A Cross between an Ode to Huxley and an Obeisance to Orwell A cross between an ode to Aldous Huxley and an obeisance to Yevgeny Zamyatin, Joss Sheldon’s “Indiviutopia” is an intense exercise in dystopian fiction. Life in pods, isolated existence, artificial energy inducing foods and an irrational sense of exuberance all form the touchstones of this book. While the shades of Zamyatin are unmistakable, shadows of Huxley loom throughout the book, traversing the pages boldly. Set in the year 2084 (yes I know what you are thinking right now as did I when I first saw the year), the story has as its protagonist, Renee Ann Blanca. She resides (if that is the word) in a London that has undergone a virtual transmogrification the likes of which could not have been envisaged even by the most talented prophet or the wiliest of the crystal ball gazers. Seeped in the philosophies of Thatcherism, the very fabric of social contract has been rend asunder and the four uncompromising inevitabilities characterizing society take the form of privatization, competition (that has outlasted and outwitted co-operation), impersonal relationship and a tidal wave of mental illnesses. It is under these circumstances that Renee Ann Blanca finds herself in what was once one of the greatest capital cities on earth. Renee however is impervious to the perils and pitfalls that have plagued her city. Living in an isolated setting of her own (in a pod), she is saved from being the Siddhartha or Buddha of the modern world as her world is always viewed through rose tinted spectacles (literally so since she is always wearing “Plenses” which obviate her from sighting a single fellow human being). Inhaling anti-depressants from a vent in her pod (again Huxley looms large with his spectacularly potent mix of “Soma” that keeps the characters in “Brave New World” perennially happy and in capital cheer), Renee is in an induced state of perpetual ebullience. To embellish her cheer are her holograph “Avatars”, I-Original, I-Green, I-Special and I-Extra. Spurring their master on with narcissist words of encouragement and lending an atavistic boost to her psyche, these Avatars assist in Renee making the transition from being merely artificial to being transformed into the ephemeral. Constantly reminded of her debts, every passing second, courtesy a holographic screen flashing in front of her eyes, Renee is engaged in executing one monotonous task after another meaningless one just to gain adequate money to repay her debts. Since her debts are always stacked up and forever ahead of her meager savings, she is always playing catch up. A luxury to order virtual accessories and accoutrements exacerbates her situation. The exquisite irony surrounding the existence of Renee is illustrated in a chilling manner by Joss Sheldon when after a dab of a perfume that has the stench of rotten ham, Renee exults in a blissful manner about the worth of her perfume, being oblivious to the fact that her olfactory nerves are no longer capable of assimilating or distinguishing between wistful smells and wafting odours! However, a moment of sheer chance, reveals to Renee the exact predicament in which she finds herself. Will this Eureka moment enable her to unshackle herself from the manufactured utopia enslaving her? Or will she be resigned to her paradoxical fate which is at once delightful and at others dreaded? With “Individutopia”, Joss Sheldon brings to the fore a style of writing that is bold, bleak, instinctive and inspiring.
    Date published: 2018-08-24
    Rated 5 out of 5 by from Really good I read Individutopia in a few days and really enjoyed it. I got the same feeling I get from Joss Sheldon's other novels - I feel nourished when I'm reading it, more than slightly addicted to the prose and story and challenged in the sense that it gets me thinking about my opinions on society, politics and the possible presence of preconceived or over simplified ideals in my head that I believe might solve all the world's problems. I like books that make me examine my own opinions and think more critically, and this is definitely one of them. There's a rhythm in the prose which just makes it hard to stop reading. The novel's relatively short. I'm left with a lot of questions, but in a good way. They kind of linger. I want to analyse how much life in London Town is a representation of human existence and whether Paul Podsicle the Second (these names are hilarious) is in some way representative of God, and if he's the same person as Renee's dad (!?) or if I'm just reading something into it that maybe part of me wants to find!? Any thoughts anyone? Anyway. This novel is special. Thanks Joss :-)
    Date published: 2018-08-23

    Editorial Reviews

    "Sheldon's gloriously colourful writing makes leaping from our world to Individutopia's wholly believable... (It's) like the book is speaking to you, and you alone... The roller coaster ride it creates is stomach churning. Suffice to say, Sheldon has once again created a fictional masterpiece grounded in an unnerving reality. Engaging, thought-provoking, and morally arousing, Individutopia serves as a stark warning about where we'll end up if we don't change... One of the most important books of 2018"THE CANARY "Time will tell if Sheldon's prophesies come to pass. The novel will do well to predict the future as well as novels such as 1984. But one thing is for certain, even now. This rebellious author has spun an exciting tale, filled with twists and turns that will make you want to finish this book in a single sitting. The plot is as well-formed, short and snappy, as any of the great works which have come before it. It really is a modern classic in the making."THE DALLAS SUN "Dystopian novels, whilst set in the future, are designed to reflect the present... That's why Joss Sheldon's new novel, Individutopia, is so relevant. Unlike the great works that came before it, it doesn't contain a big state or dictator. It's set in a neoliberal dystopia; a world in which there is no such thing as society, no-one talks or looks at anyone else, and everyone competes to be the best. Everyone has become their own dictator...Individutopia is one of those books you'll want to read again and again. You'll take something new from it each time you do, scratch your head, and say "Oh... Yeah... Oh yeah!""MEDIUM "The author has built an incredibly rich and well-developed dystopian world... It's very hard to write a sympathetic character in a world where no sympathy exists, but Renee's evolution and eventual exit from Individutopia are believable, and her slow discovery of her humanity is riveting."THE BOOKLIFE PRIZE, PUBLISHERS WEEKLY "What follows is an exhilarating ride, as the story ratchets through the gears. Just when it seems one thing will happen, something unexpected changes the course of the narrative. There are more twists and turns than in a piece of fusilli, but it all comes together, and makes sense, right up until the very last, tear-jerking line of the book...A must-read for fans of the genre."THE BAY NET "Joss Sheldon's outstanding dystopian novel "Individutopia" makes the reader think twice about the 21st century cult to individualism and shows what it would be to live in I-person world... The main hero - Renee Ann Blanca, reveals the author's skill at masterful characterization. Renee and the transformation she goes through in the novel are a source of hope that mankind will not be lost forever in a vortex of insignificant tasks."WE ART FRIENDS "It's fiction. But it's believable and it feels like a glimpse into the future... (Renee's) hopes, dreams and fears were easily identifiable... An epiphany in a book!"THE AVENGER