KICK IN THE SEAT OF THE PANTS

Paperback | February 12, 1986

byRoger Von Oech

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When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.

  • When it's time to seek out new information, adopt the mindset of an Explorer. Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.
  • When you need to create a new idea, let the Artist in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.
  • When it's time to decide if your idea is worth implementing, see yourself as a Judge. Ask what's wrong and if the timing's right. Question your assumptions and make a decision.
  • And when you carry your idea into action, be a Warrior. Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.

    Kick provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.

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From Our Editors

Roger von Oech takes readers on a guided tour through the four roles of the creative process--Explorer, Artist, Judge, and Warrior--providing exercises, stories, tips, and proven techniques to help them strengthen each creative role.

From the Publisher

When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.When it's time to seek out new in...

Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter & Gamble and Xerox. He is the author of t...

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Format:PaperbackDimensions:160 pages, 10.5 × 7.5 × 0.4 inPublished:February 12, 1986Publisher:HarperCollins

The following ISBNs are associated with this title:

ISBN - 10:0060960248

ISBN - 13:9780060960247

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From Our Editors

Roger von Oech takes readers on a guided tour through the four roles of the creative process--Explorer, Artist, Judge, and Warrior--providing exercises, stories, tips, and proven techniques to help them strengthen each creative role.

Editorial Reviews

"Hard-hitting and practical approaches to becoming more innovative." (Doug King, Vice President, American Electronics Association)