Let My People Go Surfing: The Education Of A Reluctant Businessman--including 10 More Years Of Business Unusual

byYvon ChouinardForeword byNaomi Klein

September 6, 2016|
Let My People Go Surfing: The Education Of A Reluctant Businessman--including 10 More Years Of Business Unusual by Yvon Chouinard
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about

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport''s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalo...
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Title:Let My People Go Surfing: The Education Of A Reluctant Businessman--including 10 More Years Of Business Unusual
Format:Paperback
Product dimensions:272 pages, 9.43 X 6.46 X 0.75 in
Shipping dimensions:272 pages, 9.43 X 6.46 X 0.75 in
Published:September 6, 2016
Publisher:Penguin Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9780143109679

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