The Moderns: Midcentury American Graphic Design

bySteven Heller, Greg D'onofrio

Hardcover | September 19, 2017

The Moderns: Midcentury American Graphic Design by Steven Heller
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Title:The Moderns: Midcentury American Graphic DesignFormat:HardcoverProduct dimensions:336 pages, 11.5 X 9.5 X 1.38 inShipping dimensions:336 pages, 11.5 X 9.5 X 1.38 inPublished:September 19, 2017Publisher:AbramsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1419724010

ISBN - 13:9781419724015

Appropriate for ages: All ages

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