Onward: How Starbucks Fought for Its Life without Losing Its Soul

March 27, 2012|
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company''s comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz''s central leadership philosophy: It''s not about winning, it’s about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It. Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
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Title:Onward: How Starbucks Fought for Its Life without Losing Its Soul
Format:Paperback
Product dimensions:368 pages, 8.4 X 5.5 X 0.82 in
Shipping dimensions:368 pages, 8.4 X 5.5 X 0.82 in
Published:March 27, 2012
Publisher:Harmony/Rodale
Language:English
Appropriate for ages:All ages
ISBN - 13:9781609613822

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