Political Consultants and Campaigns: One Day to Sell by Jason JohnsonPolitical Consultants and Campaigns: One Day to Sell by Jason Johnson

Political Consultants and Campaigns: One Day to Sell

byJason Johnson

Paperback | August 2, 2011

Pricing and Purchase Info

$58.57 online 
$65.70 list price save 10%
Earn 293 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Jason Johnsonis a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR'sMorning Edition, theO'Reilly Factor, CBS'sThe Early Show,Al Jazeera English, and CNN. Dr Johnson is the politics editor forTh...
Title:Political Consultants and Campaigns: One Day to SellFormat:PaperbackDimensions:320 pages, 9 × 6 × 0.68 inPublished:August 2, 2011Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813344883

ISBN - 13:9780813344881

Look for similar items by category:


Table of Contents

Introduction 1 The Candidate 2 The Message 3 The Issues 4 The Negative Ad 5 The Internet Campaign 6 Conclusion 7 Appendix Acknowledgments Notes Bibliography Index

Editorial Reviews

Praise for Jason Johnson's Political Consultants and Campaigns: One Day to Sell“Few campaign management texts successfully navigate between political science research and wisdom garnered from the trenches. Johnson's Political Consultants and Campaigns finds that narrow pathway in grand fashion. It is an important book, rich in detail and insight, and should be on the shelf of anyone interested in modern campaign dynamics.”—Daniel M. Shea, Allegheny College “Jason Johnson brings theoretical power and real-world data together in this compelling study of how we organize and run modern political campaigns. He successfully bridges the gap between political science and practical politics with this book—one that both scholars and politicos will use in their work. We need more studies like Political Consultants and Campaigns that combine the lessons of theory with hard evidence from the field!”—Charles Cushman Jr., Graduate School of Political Management, George Washington University