Programming For Tv, Radio & The Internet: Strategy, Development & Evaluation by Lynne Gross

Programming For Tv, Radio & The Internet: Strategy, Development & Evaluation

byLynne Gross, Brian Gross, Philippe Perebinossoff

Paperback | February 24, 2005

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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

About The Author

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association...
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Details & Specs

Title:Programming For Tv, Radio & The Internet: Strategy, Development & EvaluationFormat:PaperbackDimensions:344 pages, 10.24 × 7.24 × 0.68 inPublished:February 24, 2005Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0240806824

ISBN - 13:9780240806822

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Extra Content

Table of Contents

1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics

Each chapter