Purchasing Power: Women And The Rise Of Canadian Consumer Culture

March 12, 2020|
Purchasing Power: Women And The Rise Of Canadian Consumer Culture by Donica Belisle
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Exploring the roots of Canadian consumer culture between the 1890s and the Second World War, Purchasing Power uncovers the meanings that Canadians have attached to consumer goods. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements of this period, this book brings women’s consumer interests to the fore. Due to their exclusion from formal politics and most paid employment, many Canadian women leveraged their consumer roles into personal and social opportunities. In the consumer sphere, they sought solutions for their isolation, their desire for upward mobility and personal expression, and their families’ survival. Through their purchasing power, Canadian women transformed consumer culture into an arena of political engagement.

Donica Belisle is an associate professor in the Department of History at the University of Regina.
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Title:Purchasing Power: Women And The Rise Of Canadian Consumer Culture
Format:Paperback
Product dimensions:304 pages, 9 X 6 X 0.9 in
Shipping dimensions:304 pages, 9 X 6 X 0.9 in
Published:March 12, 2020
Publisher:University of Toronto Press, Scholarly Publishing Division
Language:English
Appropriate for ages:All ages
ISBN - 13:9781442629110

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