Ready to Launch?: Becoming an Entrepreneur in Australia by Paul BoxerReady to Launch?: Becoming an Entrepreneur in Australia by Paul Boxer

Ready to Launch?: Becoming an Entrepreneur in Australia

byPaul Boxer, Jennifer Fein

Paperback | October 24, 2016

Pricing and Purchase Info

$17.35 online 
$19.50 list price save 11%
Earn 87 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


These days it seems quite trendy to be an "entrepreneur". Silicon Valley culture and the TV series has made it seem glamorous, in the US at least. This book takes a refreshing look at the realities of choosing this path in Australia, encouraging you to trust in your abilities; once you pass the enclosed test. Then providing invaluable advice from someone who has actually walked the path (Paul) and some perspective from someone who is just starting out (Jen). 

This book is inspired by Jen's quest to start a scalable and global software business based in Melbourne, Victoria, Australia. It is a collection of the wisdom that Paul has acquired through the hard work of actually building a scalable and global software business in Melbourne. The first part of the book is dedicated to determining if YOU have the requisite skills and personality required to be successful on your path to entrepreneurship. The second part of the book tackles all those "little" details that you have to deal with when you run the show and which you probably don’t know but you have to learn FAST. Dr Paul Boxer is an Australian serial entrepreneur and founder of the Sentient group of companies. After a decade rising to become a Chief Engineer within GM, Paul left to get his PhD in Artificial Intelligence. The next 15 years saw him found 6 start-up companies successfully developing disruptive technolo...
Title:Ready to Launch?: Becoming an Entrepreneur in AustraliaFormat:PaperbackDimensions:128 pages, 8.5 × 5.5 × 0.27 inPublished:October 24, 2016Publisher:Sentient InceptionLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0995379300

ISBN - 13:9780995379305


Table of Contents

About the Authors viDedication viiForeword - Jennifer Fein viiiIntroduction - Paul Boxer xPart 1 Can You? Should You? 1Chapter 1 - Is This Really for Me? 2The 'Life' of a Typical Employee 2Your Personality - What it Takes 7Confirming You Have What it Takes 13Your Circumstances - Financial and Social Situation 15Ready to Launch 19Part 2 Practical Tips to Get Started 21Chapter 2 - What Type of Business 22Researching and Networking with Other Entrepreneurs 23The Challenges with Being the First 23Naming Your Company, Business or Product 24Chapter 3 - Who's Coming With Me? 26Pitching Your Idea 26 Managing and Sharing Equity 27Your First Partners 28 Protecting Your Ideas - Intellectual Property 30Theft and Betrayal 34Chapter 4 - Funding 37Initial Funding 37Working Part-time to Fund the Start-Up 37Once You're Up and Running 37Budgets 38Equity 38How Funding Works 39How Equity Splitting Works 39Seven Sources of Funding 401.Your Own Money 40Other People's Money 412. Family and Friends (F&F) 42 3. Crowd Funding 454. Business Angels 475. Government Grants/Tax Incentives 486. Venture Capitalists 537. IPO - Public Market 53Minimising Dilution 54Planning Your Funding 54 Exit Strategy 55Chapter 5 - Initial Market Research 57Best Case - Filling a High Demand Niche 58Worst Case - "Build it and They Will Come" (and Blunderaround for years) 58One Good Way - Find the First, Tame Customer 59B2C versus B2B 60 Path to Market 63Market Research 63 The "Just 1%" Myth 64Pricing 64Chapter 6 - Getting Down to Business 66The First Day 66Home Office 66Office Space 67Incubators and Accelerators 68 Sentient Inception 70Start-up Organisations 71Chapter 7 - Setting up the Company 72Corporate Structure 72Setting up the Company 77You Now Own a Company! 79Acronyms You'll Encounter Setting up Your Company 80Chapter 8 - Financials for Start-ups 82Keeping Separate Finances 82Financial Documents (Financial Reports) 83Chapter 9 - Tax for Start-ups 89Chapter 10 - Legal Docs for Start-ups 91Non-Disclosure Agreements (NDAs) 91Other Legal Documents 91Conclusion - Jennifer Fein 94Appendix 1 - Mutual Non-Disclosure Agreement 98Appendix 2 - STAR Questions 101Appendix 3 - Entrepreneurship Questionnaire 103Appendix 4 - Entrepreneurship Quiz 111