Reinventing Dell: The Innovation Imperative by Heather SimmonsReinventing Dell: The Innovation Imperative by Heather Simmons

Reinventing Dell: The Innovation Imperative

byHeather Simmons

Paperback | November 16, 2015

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“Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen.” — Tom Martin, former VP of marketing

Dell was once listed by Fortune as the most admired company in the world, and held the #1 market share in personal computing. Between 1991 and 1999, Dell’s stock price outperformed that of its next closest competitor by a factor of 20 times - only to lose 70 percent of its value by 2009. Reinventing Dell is the inside story of one of tech’s most intriguing giants.

In this essential new text, innovation expert Heather Simmons asks: How did Dell go from one of the most admired companies in the world to a firm whose stock flatlined for the better part of a decade? More importantly, how might it come back?

Reinventing Dell turns Dell’s rise, fall, and emergent return into cogent lessons that business leaders can’t do without. Simmons combines insightful interviews from former Dell employees, seminal innovation thinking from authors such as Linda Hill and Clayton Christensen, and her own framework, the Intelligent Gambler ©, to analyze Dell’s innovation potential.

Revealing, funny, and incredibly useful, Heather Simmons’s Reinventing Dell is a must-read for leaders in the digital age.

Title:Reinventing Dell: The Innovation ImperativeFormat:PaperbackDimensions:264 pages, 8 × 5.25 × 0.55 inPublished:November 16, 2015Publisher:Heather SimmonsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0994890605

ISBN - 13:9780994890603

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Table of Contents

Introduction iOneRevolutionary Performance 1TwoThe Direct Model 11ThreeThe Innovation Imperative 21FourA Brief Sojourn in Academia 33FiveThe Early Years 57SixCulture Shift 91SevenReinvention 125 EightA Few Suggestions 161 Postscript 169Acknowledgments 171Appendix ADetailed New Markets Analysis 176Appendix BList of Dell's Acquisitions 180Appendix CPublic vs. Private Scenarios Supporting Detail 184Notes 193 Bibliography 215Index 231