Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy

Hardcover | May 15, 2009

byMats Lindgren, Hans Bandhold

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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From the Publisher

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovat...

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and ...

other books by Mats Lindgren

Format:HardcoverDimensions:200 pages, 9.54 × 6.32 × 0.78 inPublished:May 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230579191

ISBN - 13:9780230579194

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Extra Content

Table of Contents

List of Figures
List of Tables
Foreword
Introduction
Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research
Scenario Planning: An Introductory Overview
Scenario Planning in Practice
The Principles of Scenario Thinking
The Principles of Strategic Thinking
Appendix I
Appendix II
Notes
Kairos Future
References
Further Reading
Index