Social Media: Enduring Principles

Paperback | December 17, 2015

byAshlee Humphreys

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Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

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Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytic...

Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the in...
Format:PaperbackDimensions:320 pages, 9.09 × 5.98 × 0.71 inPublished:December 17, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199328439

ISBN - 13:9780199328437

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Table of Contents

Introduction1. Introduction- Perspectives of this Book- Organization of the Book- Uses of this BookPART I: MESSAGES2. The Communication Model- What is Social Media- Models of Communication- Historical Discourses of Digital Technology- New Concepts in Social Media3. Message Types- Affordances- Attributes of Social Media- A Brief History of Computer-Mediated Communication4. Measuring Social Media- Attention Economy- Measuring Attention- Methods for Studying Social Media- PrivacyPART II: PEOPLE5. User Interaction and Co-creation- Co-creation as a Concept- Ethical Issues in Co-creation6. Uses and Benefits of Social Media- Uses and Gratifications Theory- Self- Interpersonal Relationships7. Digital Inequality, Age, and Social Class Literacy and Capital- Social Class- Age- Region8. Race and Gender- Identity and Performance- Race- Gender- Gender and Uses of Social MediaPART III: NETWORKS9. Social Networks- Network Analysis- Network Theory in Social Media- Social Networks in Practice10. Virtual Communities- Traits of Community- Theoretical Approaches to Community and Types of Online Community- Status and Roles in Online Communities11. Social Media Marketing- Information or Persuasion?- The Purchase Funnel and the Decision Journey- Advertising Messages and Channels- Social Media Marketing and the Value ChainPART IV: Culture and Society12. Cultural Representations and Practices- Theories of Culture- Cultural Styles and Practices- Cultural Transmission- Cultural Content13. Political Life- Power- Social Movement Theory- Framing- News Consumption and Civic Engagement14. Economic and Legal Structures- Shifts in Economic Structure- Shifts in Economic Practice and Production

Editorial Reviews

"This text features excellent discussions of social media in theoretical context." --Steven M. Schneider, SUNY Polytechnic Institute