Strategic Communication in Canada: Planning Effective PR Campaigns

August 1, 2018|
Strategic Communication in Canada: Planning Effective PR Campaigns by Bernard Gauthier
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Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis - a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.

This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.
Bernard Gauthier, PhD is a seasoned professional, with 35 years of experience in communication, working with governments, businesses and not-for-profit organizations. He developed his approach to strategic communication planning while working with a leading public relations agency in Ottawa and refined the approach for nearly a decade ...
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Title:Strategic Communication in Canada: Planning Effective PR Campaigns
Format:Paperback
Product dimensions:250 pages, 9.75 X 6.75 X 0.6 in
Shipping dimensions:250 pages, 9.75 X 6.75 X 0.6 in
Published:August 1, 2018
Publisher:Canadian Scholars' Press Inc.
Language:English
Appropriate for ages:All ages
ISBN - 13:9781773380766

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