The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations

Hardcover | June 2, 2004

byRobert L. Cross, Andrew Parker

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A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

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A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique ...

Rob Cross is an assistant professor at the University of Virginia's McIntire School of Commerce in Charlottesville. Andrew Parker is a Research Consultant with the IBM Knowledge and Organizational Forum in Cambridge.

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Format:HardcoverDimensions:240 pages, 9.5 × 6.4 × 0.92 inPublished:June 2, 2004Language:English

The following ISBNs are associated with this title:

ISBN - 10:1591392705

ISBN - 13:9781591392705

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Table of Contents

Preface

Part 1 How Work Really Gets Done in Organizations

Chapter 1 The Hidden Power of Social Networks

Chapter 2 Across the Great Divide: Finding and Fixing Critical Disconnects in Organizations

Chapter 3 Knowing What We Know: Developing a Sense and Respond Organizational Capability

Chapter 4 Charged Up: Creating Energy in Organizations

Part 2 How Managers Manage Social Networks

Chapter 5 Pinpointing the Problem: Improving Networks through Individuals

Chapter 6 Building Bridges: Initiating, Developing and Maintaining Networks

Chapter 7 Breaking the Mold:Aligning Organizational Context To Sustain Appropriate Network Patterns

Chapter 8 Uncharted Territory: The Future and Challenges of Networks in Organizations

Appendix A Conducting and Interpreting Social Network Analysis

Appendix B Tools for Promoting Network Connectivity

Notes

Bibliography

About the Authors

Index