Foreword by Karen Earl, European Sponsorship Association.
About the Authors.
How to use this book.
CHAPTER 1 | Introduction to Sponsorship.
PART I Sponsors.
CHAPTER 2 | Developing Sponsorship Strategy.
CHAPTER 3 | Planning for Success.
CHAPTER 4 | Sponsorship Implementation.
CHAPTER 5 | Sponsorship Evaluation.
PART II Sponsorship Seekers.
CHAPTER 6 | Developing a Sponsorship Strategy.
CHAPTER 7 | Essential Sales Preparation.
CHAPTER 8 | The Sales Process.
CHAPTER 9 | Servicing and Renewal.
PART III The Way Ahead.
CHAPTER 10 | Sponsorship in the Future.