This Program Is Brought To You By . . .: Distributing Television News Online

Paperback | November 24, 2015

byJoshua A. Braun

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Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.

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Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which t...

Joshua A. Braun is assistant professor of journalism at the University of Massachusetts, Amherst. He is an affiliated fellow of Yale Law School’s Information Society Project and an inaugural member of the “Culture Digitally” NSF working group on cultural production in the digital age. He lives near Amherst, MA.
Format:PaperbackDimensions:336 pages, 9.25 × 6.13 × 0.87 inPublished:November 24, 2015Publisher:Yale University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0300197500

ISBN - 13:9780300197501

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“Well-researched. . . . It will interest students of journalism, social media, television studies, and mass communication theory.”—Choice