Txt Me: Your Phone Has Changed Your Life. Let's Talk About It.

August 16, 2016|
Txt Me: Your Phone Has Changed Your Life. Let's Talk About It. by B. Bonin Bough
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What''s bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.

Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.

InTxt Me, B. Bonin Bough, one of the world''s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.

Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:

Why consumers now have more control of their shopping and spending
How mobile phones have actually "rescued" language
Why parents#151;not kids#151;should put down their phones
How our relationship with politicians has evolved#151;and improved
Why cell phones have improved our interaction with our surroundings#151;not hindered it
How mobile devices are enabling us to better monitor, and enhance, our personal health

Txt Meis a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.

Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!

Participating in theTxt Meexperience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting "Stop.”
B. Bonin Boughis the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is uni...
Title:Txt Me: Your Phone Has Changed Your Life. Let's Talk About It.Format:HardcoverProduct dimensions:288 pages, 9 X 6 X 0.98 inShipping dimensions:288 pages, 9 X 6 X 0.98 inPublished:August 16, 2016Publisher:BenBella Books, Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1942952376

ISBN - 13:9781942952374

Appropriate for ages: All ages

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