What To Ask: How To Learn What Customers Need But Don't Tell You

June 14, 2022|
What To Ask: How To Learn What Customers Need But Don't Tell You by Andrea Belk Olson
$32.00
Hardcover
Earn 160 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store

about

Does capturing customer feedback feel like a pointless exercise?
 
No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It’s no surprise given that “expert” guidance states the obvious, like “Ask open-ended questions,” “Identify patterns,” or “Extract insights.” What’s needed is a way to discover what we’re missing.
 


Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach.

In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases.


For anyone faced with discovering what customers really want, What to Ask delivers a concise approach for spotting those unspoken customer needs and converting them into real customer innovations.
Andrea Olson is a strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she helps organizations of all sizes, from small businesses to Fortune 500, and has served as an outside consultant for EY and McKinsey. Andrea is the author of The Customer Mission: Why It’s Time to Cut the $*&% and Get Ba...
Loading
Title:What To Ask: How To Learn What Customers Need But Don't Tell You
Format:Hardcover
Product dimensions:208 pages, 8.56 X 5.75 X 0.75 in
Shipping dimensions:208 pages, 8.56 X 5.75 X 0.75 in
Published:June 14, 2022
Publisher:BenBella Books
Language:English
Appropriate for ages:All ages
ISBN - 13:9781637740774

Recently Viewed
|