Black, White, and Green: Farmers Markets, Race, and the Green Economy by Alison AlkonBlack, White, and Green: Farmers Markets, Race, and the Green Economy by Alison Alkon

Black, White, and Green: Farmers Markets, Race, and the Green Economy

byAlison Alkon

Paperback | November 1, 2012

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Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to "vote with your fork" for environmental protection, vibrant communities, and strong local economies. Farmers markets have become essential to the movement for food-system reform and are a shining example of a growing green economy where consumers can shop their way to social change.

Black, White, and Green brings new energy to this topic by exploring dimensions of race and class as they relate to farmers markets and the green economy. With a focus on two Bay Area markets-one in the primarily white neighborhood of North Berkeley, and the other in largely black West Oakland-Alison Hope Alkon investigates the possibilities for social and environmental change embodied by farmers markets and the green economy.

Drawing on ethnographic and historical sources, Alkon describes the meanings that farmers market managers, vendors, and consumers attribute to the buying and selling of local organic food, and the ways that those meanings are raced and classed. She mobilizes this research to understand how the green economy fosters visions of social change that are compatible with economic growth while marginalizing those that are not.

Black, White, and Green is one of the first books to carefully theorize the green economy, to examine the racial dynamics of food politics, and to approach issues of food access from an environmental-justice perspective. In a practical sense, Alkon offers an empathetic critique of a newly popular strategy for social change, highlighting both its strengths and limitations.

Alison Hope Alkon is an assistant professor of sociology at the University of the Pacific. She is coeditor of Cultivating Food Justice: Race, Class, and Sustainability.
Title:Black, White, and Green: Farmers Markets, Race, and the Green EconomyFormat:PaperbackDimensions:224 pages, 9.02 × 6 × 0.6 inPublished:November 1, 2012Publisher:University Of Georgia PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0820343900

ISBN - 13:9780820343907


Table of Contents

List of Illustrations ix

Preface xi

Going Green, Growing Green 1

Understanding the Green Economy 16

The Taste of Place 35

Creating Just Sustainability 62

Who Participates in the Green Economy? 94

Greening Growth 123

Farmers Markets, Race, and the Green Economy 143

Reading, Writing, Relationship 155

Notes 173
References 179
Index 199

Editorial Reviews

Alkon ends her book with a few examples of campaigns born out of the green economy that have tried to impact political issues, including recent urban-based Farm Bill advocacy, the growth of green jobs, and the prevention of farm animal cruelty. The author . . . reminds us that things can change-as long as we keep on asking ourselves who is producing our food, who is selling it, who is able to buy what and, ultimately, who gains. - Fabio Parasecoli - Huff Post Green