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Intelligent Content: A Primer
Paperback

|September 25, 2015

$29.95

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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits,…
The Language of Content Strategy
Paperback

|February 26, 2014

$28.18

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The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the…